In an endeavour to revolutionize the laundry experience, Daz introduces its new gel formula, #DazDoesGel. This innovation allows for controlled precision dosing with minimal mess, providing a dazzling clean for both whites and colors. The gel's viscous nature enables flexibility in dose amounts based on load size. Furthermore, a little goes a long way due to the concentrated power of gels. Not only does Daz Gel offer easy usage with its squeezable bottle, but it also delivers a dazzling clean even in cold washes. Its Cherry Blossom scent adds an extra touch of long-lasting floral freshness.

Daz invites 1,500 individuals to join their team for this project and put the new Daz Gels through their paces. As team members, responsibilities include testing the product with dirty laundry, sharing images on social media platforms like Facebook, Instagram, and TikTok, leaving online reviews, discussing the new laundry routine with friends and family, and offering feedback to the brand via a survey. In exchange for these efforts, participants will enjoy money-off coupons for future Daz Gel purchases.