Lidl, the German supermarket chain, operates over 10,000 stores across Europe and the United States. The company is recognised for its focus on discount products, with a motto of "Big on Quality, Lidl on Price". While Lidl is primarily a grocery retailer, its offerings extend to heavily discounted items in categories such as clothing, baby products, and kitchen appliances, often under popular brands exclusive to Lidl stores, including Esmara, Crivit Sport, Lupilu, Livergy, Jolinesse, and Pepperts. For consumers in the UK seeking promotional offers and freebies, Lidl provides several avenues, primarily through its digital loyalty programme and weekly promotional activities.
A central component of Lidl's promotional strategy is the myLidl app, a free benefits programme available for iOS and Android devices. The app is designed to provide customers with exclusive prices, the ability to earn rewards and coupons, and tools for creating personalised grocery lists. It also offers features such as a special birthday treat for members and access to view store-specific advertisements, product lists, and opening hours. The myLidl programme is positioned as a way for customers to "save more", with first-time app sign-ins receiving a specific introductory reward. According to the source data, this reward is a "$5 off $30 reward" for first-time app sign-ins. It is important to note that this offer is specified for "Lidl US customers" within the source material. The app's functionality allows for the automatic application of exclusive myLidl prices to all members, while coupons must be "clipped" within the app to be applied to a purchase.
Beyond the standard app benefits, Lidl occasionally runs specific promotional offers that can be accessed through the myLidl rewards account. An example of such a promotion is the offer for a free butter croissant. To redeem this offer, a customer must log in or register an account and enter a specific promo code, "FREECROISSANT", into their myLidl rewards account. The redemption process involves scanning the myLidl app or entering a phone number at the point of checkout. The source data indicates that this particular offer is set to expire on the 29th of May, 2025. This type of offer represents a direct, no-cost product trial or freebie available to registered members of the myLidl programme.
The myLidl app also has data handling practices that users should be aware of. The app collects data that may be used to track users across apps and websites owned by other companies, including search history, identifiers, usage data, and diagnostics. Data linked to the user's identity can include contact information, contacts, user content, search history, identifiers, usage data, and diagnostics. Data not linked to the user's identity, such as location and usage data, may also be collected. This information is relevant for consumers considering the privacy implications of signing up for the loyalty programme.
Lidl's promotional activities are also reflected in its weekly advertisements, which are accessible online. These weekly ads showcase sales on selected heavily discounted items, which can include non-grocery categories like clothing, baby products, or kitchen appliances. The weekly ads also feature hand-picked, award-winning food products from categories such as dairy, deli, bakery, vegetables, meat, and beer & wine. Lidl is noted as a newcomer to the US grocery market but claims to offer prices up to 50% lower than competitors. For UK consumers, the principle of accessing weekly ads and specials through the myLidl app or the Lidl website would be the primary method for discovering current promotions and potential free samples or trial offers.
In summary, the primary method for accessing free samples and promotional offers from Lidl involves downloading and using the myLidl app. This free programme provides members with exclusive prices, the ability to earn and use coupons, and access to specific promotional offers, such as the free butter croissant example. Eligibility for the introductory reward and ongoing offers requires registering an account within the app. The process for redeeming offers typically involves clipping coupons in the app and scanning the app or providing a phone number at checkout. Consumers should review the app's data privacy policies, as it collects information for tracking and personalisation purposes. For the most current offers, users should consult the weekly ad section within the app or on the Lidl website.