Amazon Prime members in the United Kingdom have access to a substantial monthly gaming benefit through the Prime Gaming programme, which provides free downloadable PC games and access to cloud-streamed titles via Amazon Luna. This service is included with a standard Amazon Prime subscription at no additional cost. The programme offers a rotating catalogue of games, with new titles becoming available each week. Once claimed, many of the downloadable PC games can be kept permanently, even if the member's Prime subscription lapses. The process involves linking game platform accounts, using the Amazon Games app for downloads, and accessing cloud games through the Amazon Luna service. Eligibility is restricted to active Amazon Prime subscribers.
Understanding Prime Gaming and Amazon Luna
Prime Gaming is a perk for Amazon Prime subscribers that provides access to a monthly selection of free video games. These games are offered through a combination of digital storefronts, including the Epic Games Store and GOG, as well as Amazon's own game launcher. The programme is designed to be a permanent library for members; once a game is claimed, it is theirs to keep. This differentiates it from subscription services like PlayStation Plus or Xbox Game Pass, where access is typically tied to an active subscription. The service is accessible across multiple platforms, with in-game content offers often spanning PC, Xbox, and PlayStation where applicable.
The cloud gaming component is provided through Amazon Luna, a separate service that allows users to stream games directly to compatible devices without needing to download them. Amazon Luna's game library is also part of the Prime Gaming offering, with a rotating selection of titles available for streaming. For example, in January 2026, Amazon Luna offered games such as Alan Wake and Death Stranding Director's Cut for cloud streaming. Members do not need to purchase Luna separately; access is included with Prime.
How to Claim Free Games: A Step-by-Step Guide
The process for claiming and accessing free games varies slightly between downloadable PC titles and cloud-streamed games on Amazon Luna. The primary hub for managing all claimed content is the Prime Gaming website, where members can browse available offers and link their game accounts.
Claiming and Downloading Free PC Games: 1. Navigate to Prime Gaming: Members must visit the Prime Gaming section of the Amazon website and sign in with their Amazon Prime credentials. 2. Link Game Accounts: For in-game content for titles from publishers like Riot Games (e.g., VALORANT, League of Legends), members will be prompted to sign into their respective game accounts. This linking process is necessary to unlock the content. Once linked, the system typically remembers these accounts for future claims. 3. Claim the Game: Once a game is claimed through the Prime Gaming website, it is associated with the member's account. 4. Install the Amazon Games App: To download and install claimed PC games, members must install the Amazon Games app on their computer. After launching the app and signing in with Amazon Prime credentials, the "Library" panel will display all claimed games under "Ready to Install." 5. Download: Clicking the "Install" button next to a game will begin the download process directly through the Amazon Games app.
Accessing Cloud Games on Amazon Luna: 1. Access Luna: Cloud games are accessed through the Amazon Luna service. Members can navigate to the Luna section of their Amazon account or use the Luna app on compatible devices. 2. Browse Available Titles: The Luna library includes a selection of games available to Prime members at no extra cost. These titles are available for streaming without a download. 3. Play: Select a game and begin streaming it directly to your device. No installation is required for cloud games.
Monthly Game Offerings and Notable Titles
The catalogue of free games changes monthly, with new titles added on a weekly schedule. Amazon typically announces the new games at the start of each month, with the first batch becoming available immediately. Subsequent releases are often added every Thursday. The selection includes a mix of genres and platforms, from strategy and simulation to action and party games.
For example, in January 2026, Amazon Prime members were offered 23 free games in total: 10 downloadable PC games and 13 cloud-streamed titles. Notable downloadable games for that month included Sid Meier's Civilization VI (available via the Epic Games Store), Brigador: Up-Armored Edition (GOG), and Harold Halibut (GOG). Cloud games on Amazon Luna for January 2026 included Alan Wake, Death Stranding Director's Cut, Hot Wheels Unleashed 2 - Turbocharged, and Madden NFL 26, which was made available for cloud streaming on January 10. Another month referenced, September 2025, featured 11 free games for Prime members.
The "My Collection" feature on the Prime Gaming website provides a centralised view of all previously claimed games and in-game content. Members can use this feature to check their game history, claim codes, and review the delivery status of their collected content. Members can also adjust their notification settings to receive email alerts when new content is available to claim.
Eligibility and Key Considerations
The primary eligibility requirement for Prime Gaming is an active Amazon Prime subscription. In the United Kingdom, Amazon Prime includes benefits such as free delivery, Prime Video, and Prime Music, with Prime Gaming being an additional perk. There is no separate fee for Prime Gaming; it is bundled with the Prime membership.
It is important to note that the games offered are for digital ownership or streaming access, not physical products. The process is entirely online, and there are no mail-in sample programmes or physical freebies associated with Prime Gaming. The service is focused on digital entertainment.
Furthermore, the availability of specific games may be subject to regional restrictions. While the provided sources do not explicitly detail UK-specific limitations for the games mentioned, the general principle of regional availability for digital content applies. Members should always check the specific terms for each game offer on the Prime Gaming website.
Conclusion
Amazon Prime Gaming provides UK Prime subscribers with a valuable, no-cost monthly selection of free PC games and cloud-streamed titles. The service allows members to claim and keep a library of downloadable games, while also offering instant access to a rotating catalogue of games via Amazon Luna. The claiming process is straightforward, primarily involving linking game accounts and using the Amazon Games app for downloads. With new titles added weekly, Prime Gaming represents a significant benefit for UK gamers looking to expand their digital library without additional expense.