Billy and Margot, a brand of grain-free dog food crafted with superfoods and holistic ingredients, offers a promotional programme that provides free samples and coupons to interested consumers. The programme centres on a free refrigerated dog food roll and a discount coupon for dry dog food, distributed through a sign-up process on the brand’s website. This offer is part of a broader strategy to introduce customers to the brand’s product range, which includes dry food, wet food, treats, and food rolls available in various flavours and formulations. The promotion is subject to availability and may take several weeks for delivery.
The primary freebie consists of a full-size 7-ounce refrigerated dog food roll and a coupon for $5 off any size of Billy and Margot dry dog food. This offer is promoted directly on the Billy and Margot website and through third-party freebie aggregators. To claim the free sample, individuals must visit the specified webpage and complete a form with their contact details. The free sample is shipped directly from the brand, and processing can take up to eight weeks, though some sources indicate a timeframe of two to eight weeks. All samples are available only while supplies last.
In addition to the initial freebie, a bonus offer is available through email newsletter sign-up. Upon subscribing to the Billy and Margot email newsletter, participants receive a welcome email containing a coupon for the free 7-ounce refrigerated dog food roll and the $5 off dry dog food coupon. Furthermore, the welcome email includes a link to answer a few questions about one’s dog, which can unlock an additional $20 in coupons. This bonus is contingent on the participant completing the follow-up questionnaire.
The Billy and Margot product line is available at PetSmart and on Chewy.com. The brand’s offerings are categorised into several types: dry dog food, wet dog food (canned and pouches), refrigerated dog food rolls, and treats. Specific products include:
- Dry Dog Food: Chicken + Superfoods Recipe, Lamb + Superfoods Recipe, Salmon + Superfoods Recipe, Salmon + Superfoods Recipe Small Breed, Wild Kangaroo + Superfoods Recipe, Chicken + Superfoods Recipe Dry Puppy Food, and Chicken + Superfoods Recipe Dry Large Breed Puppy.
- Wet Dog Food: Chicken Casserole with Superfoods Canned Dog Food, Beef Casserole with Superfoods Canned Dog Food, and various recipe pouches (Beef, Lamb, Chicken, Boar, Kangaroo, Venison, and Chicken for puppies).
- Refrigerated Dog Food Rolls: Beef, Vegetables and Superfood Blend; Chicken, Vegetables and Superfood Blend; Lamb, Vegetables and Superfood Blend. These are located in the refrigerated section at PetSmart.
- Treats: Banana, Apple and Carrot Iced Treats; Strawberry and Apple Iced Treats; Apple and Green Tea Dental Dog Treats; Strawberry and Mint Dental Dog Treats; Banana and Honey Iced Treats. Iced treats are found in the refrigerated section at PetSmart.
The promotional offer is available to residents of the United Kingdom, as indicated by the source material specifying "Offer valid for residents of:" followed by a list that includes the UK. The coupons obtained through this programme are redeemable at PetSmart. The brand emphasises that its products are made with high-quality proteins and superfoods to support canine health and vitality, formulated by canine nutritionist Marie Jones.
The programme operates through a direct-to-consumer model where samples are shipped from the brand, not from the freebie aggregation sites that promote the offer. Consumers are advised to be patient due to potential shipping delays. The availability of the free sample is limited, and the programme may be modified or discontinued by the brand at any time. No purchase is required to claim the initial free sample, but the bonus coupons are unlocked through the newsletter sign-up and follow-up questionnaire.