Asda has launched a trial of an automated free sample vending machine at its Pilsworth store in Bury, representing what the supermarket describes as a "first to market innovation" that will "revolutionise in-store sampling". This initiative allows shoppers to access free samples of branded products through the Asda Rewards app, providing a contactless and convenient method for product trials. The pilot programme is currently limited to select locations, with Müller Frijj milkshake identified as the first product available through the scheme. The machine is supported by Asda's retail media partner, LS Eleven Media Services, which assists brands in engaging customers with dynamic content and product trials. This approach mirrors sampling concepts already established in the United States and aims to boost product sales for participating brands.
How the Asda Sample Vending Machine Works
The sampling process is designed to be straightforward for eligible Asda Rewards members. It involves a few simple steps to validate membership and collect the free product sample.
- Eligibility: The service is available to Asda Rewards members. Shoppers must have the Asda Rewards app installed on their smartphone and ensure their QR code or ID is ready for scanning.
- Location: The machine is situated inside participating Asda stores. During the trial phase, this is specifically the Pilsworth store in Bury. Shoppers are advised to check for in-store signage to locate the machine. A wider rollout is currently limited, so checking for availability before travelling is recommended.
- Validation and Collection: Upon locating the machine, users must open the Asda Rewards app and scan their ID at the dispenser. The machine will display product information, including ingredient and allergen details, which must be confirmed on-screen. Following successful validation, the machine dispenses one sample. Users should keep the app open and ensure camera permissions are enabled to facilitate a smooth scanning process.
The samples provided are single-portion, pre-packaged items directly from participating brands. For the initial trial, this includes Müller Frijj milkshake. The content of the machines is expected to change with different marketing campaigns. All samples are dispensed free of charge to eligible members who successfully validate at the machine during the pilot scheme.
Terms, Conditions, and Important Considerations
While the offer is entirely free for the end-user, there are specific rules and limitations in place for the pilot programme. These are important for consumers to understand before attempting to use the service.
- No Purchase Necessary: During the reported pilot phases, samples are dispensed free of charge without any requirement for a purchase. This is a key feature of the trial, focusing purely on product discovery.
- Sample Limits: The system is configured to allow only one sample per eligible member. The machine's on-screen display will confirm these limits, and users are expected to follow the instructions provided.
- Product and Allergen Information: All samples are pre-packaged by the brands. The machine's screen provides an opportunity to review the product's ingredient list and allergen information before collection. This is a critical step for individuals with dietary restrictions or allergies.
- Trial Status and Availability: This is a trial programme currently operational only at the Pilsworth store in Bury. Asda has not confirmed a specific timeline for a national rollout. The availability of samples is subject to the terms of the pilot and may be withdrawn or altered at any time. Shoppers should not make special trips to the store solely to use the machine without first verifying its operational status through in-store signage or official Asda communications.
Strategic Context and Brand Benefits
The introduction of the automated sampling machine is part of a broader strategy by Asda to enhance customer engagement and support brand partners. The initiative is managed in partnership with LS Eleven Media Services, which provides the retail media infrastructure for the campaign.
The primary commercial driver for this innovation is to increase product sales. Data from similar sampling machines, such as those by Freeosk, has shown a significant uplift in sales post-campaign, with reported increases of around 50%. By allowing customers to try new products at no cost, Asda and its branded partners aim to convert trial users into regular purchasers. This method of sampling provides a direct and measurable channel for brands to reach consumers at the point of sale, offering a tangible product experience that can influence buying decisions. The move also aligns with Asda's efforts to revive sales performance by introducing new and engaging customer experiences within its stores.
Conclusion
The Asda free sample vending machine pilot at the Pilsworth store in Bury offers a modern, contactless method for customers to trial new branded products. By leveraging the Asda Rewards app, the scheme provides a simple and free way for members to access single-portion samples, with the initial product being Müller Frijj milkshake. The process is straightforward: locate the machine in-store, scan the app, confirm product details, and collect the sample. Key features of the trial include that no purchase is required and there is a strict limit of one sample per eligible member. However, the service is currently limited to a single store location as part of a pilot programme, and its future availability is not guaranteed. Consumers interested in this sampling opportunity should monitor for in-store signage or official updates from Asda regarding the trial's status and any potential expansion.