O2 Priority is a loyalty programme available to O2 mobile customers and Virgin Media broadband customers. It provides access to a range of exclusive offers, deals, and freebies through a dedicated app. The programme is designed to reward customers with perks that can include discounted experiences, free food and drink items, and entries into prize draws. The core eligibility requirement is being a customer of either O2 or Virgin Media; membership is automatic upon meeting this condition, though registration for the app is necessary to access the offers.
The programme frequently updates its rewards, with some offers available on a recurring basis and others as limited-time promotions. For instance, certain freebies, such as a complimentary sausage roll from Greggs, are available on specific days each week. The app also personalises the user experience, highlighting offers that may be of interest based on usage patterns. All offers are subject to availability and specific terms and conditions, which are accessible within the app or on the O2 website.
How O2 Priority Works
O2 Priority operates through a mobile application, which is the primary method for accessing and redeeming offers. The app can be downloaded from the Google Play Store or Apple App Store. Alternatively, offers can be accessed via the O2 website. To begin using the service, customers must register their details within the app or on the website to confirm their O2 or Virgin Media account. Location services may be requested during registration to ensure that offers are geographically relevant.
The programme features a dynamic selection of rewards that are updated regularly. Some offers are available for a limited time, often as short as 24 hours, while others are more permanent fixtures. The app's personalisation function means that the more a customer uses it, the better it becomes at surfacing relevant deals. For example, if a user frequently engages with food and drink offers, the app may prioritise similar rewards.
Eligibility and Registration
Eligibility for O2 Priority is restricted to specific customer groups. According to the programme's terms and conditions, the offer is available to O2 customers and Virgin Media broadband customers only. Participants must be 18 years or older. Internet access is required to download the app and register an account.
Registration involves providing personal details to verify the customer's O2 or Virgin Media account. Once registered, customers can browse and claim available offers. The terms state that offers are subject to eligibility criteria and availability, and full terms are available at o2.co.uk/terms. To claim or enter any offer, users must download the Priority app and register or sign in with their My Virgin Media details.
Types of Freebies and Offers Available
The range of freebies and offers on O2 Priority spans several categories, with a strong emphasis on food and drink, entertainment, and experiential rewards.
Food and Drink Freebies
A significant portion of the rewards available through O2 Priority are food and drink related. Greggs is a prominent partner, offering free sweet products to Priority members. The available products include various doughnuts and muffins, such as Caramel Custard Doughnut, Glazed Ring Doughnut, Jam Doughnut, Pink Jammie Doughnut, Sugar Strand Doughnut, Triple Chocolate Doughnut, Triple Chocolate Muffin, and seasonal or rotational doughnuts and muffins. Specific new products, like the Toffee Fudge Muffin and Pumpkin Spice Doughnut, were scheduled for launch on 5 September 2025.
These free product codes are released on a weekly basis. At least 24,000 codes are released every Monday until 29 September 2025 at 11:59 pm. Each Priority member is entitled to one code per Monday. The codes are valid for collection until 6 October 2025 at 11:59 pm and must be used for takeaway only. The reward cannot be exchanged, refunded, transferred, or used in conjunction with any other offer.
Beyond the Greggs promotion, other food and drink offers have been noted, including a free pint every Thursday from 5 pm at specific pub chains like O'Neill's, Ember Inn, and Sizzling Pub, and a free hot drink at Greggs available any day of the week. These offers are subject to change and are typically available for a limited time.
Entertainment and Experience Offers
Entertainment rewards are a key feature of the O2 Priority programme. One of the most well-known benefits is early access to gig tickets, often referred to as Priority Tickets. This scheme sells over a million concert tickets to fans annually, providing a pre-sale window before general release.
Cinema offers are also common. For example, members can obtain two Vue cinema tickets for £9, valid at any UK Vue location. This offer is available on any day of the week. In a specific promotion, "Blue Mondays," an elevated offer provided two cinema tickets at Vue for £6 or four for £12 on Mondays only, whereas the standard Monday offer is two for £9 or four for £18.
Other entertainment-related perks have included discounts on streaming services, such as Disney+ for £5.99 per month.
Prize Draws and Major Rewards
O2 Priority frequently runs competitions and prize draws with high-value rewards. A notable ongoing promotion is the "Get on the plane with Priority" offer. Under this promotion, 100 Priority members receive a £300 voucher every Monday until 30 June, which is redeemable against a holiday on lastminute.com. The voucher must be redeemed within a 48-hour window, encouraging spontaneous travel plans.
Other examples of prize draws include opportunities to win beach breaks for two or signed memorabilia, such as a men’s England Rugby jersey.
Health and Fitness
Health and fitness offers have also been part of the programme. One example is a PureGym Day Pass available every Thursday for £1.
The "Blue Mondays" Initiative
O2 has launched a specific initiative called "Blue Mondays" to refresh its Priority offering. This programme aims to give away over two million exclusive rewards and prizes to Priority customers. The rewards under Blue Mondays include discounted cinema tickets, Greggs discounts, and holiday vouchers from lastminute.com.
The initiative was launched in response to survey data suggesting that many Brits wish to be more spontaneous but feel constrained by finances. The weekly reward drop is positioned as a thank you to customers. The 48-hour redemption window for the holiday voucher is a direct nod to the spontaneity theme and mirrors the urgency of the Priority Tickets pre-sale.
Key Terms and Conditions
All offers through O2 Priority are governed by specific terms and conditions. Key points include: * Eligibility: Open to O2 and Virgin Media broadband customers aged 18 or over. * Registration: Requires internet access and registration via the Priority app or website. * Availability: Offers are subject to eligibility criteria and availability. Terms are available at o2.co.uk/terms. * Redemption: Each offer has its own redemption process and validity period. For example, the Greggs sweet product codes are released weekly and must be used by a specific date. * Non-Transferability: Most rewards, such as the Greggs product, cannot be exchanged, refunded, or transferred.
Conclusion
O2 Priority is a comprehensive loyalty programme that provides O2 and Virgin Media customers with a steady stream of freebies, discounts, and exclusive experiences. The programme's strength lies in its variety, offering rewards across food and drink, entertainment, travel, and health categories. Key promotions, such as the weekly Greggs free product and the "Get on the plane" holiday voucher, provide tangible value, while the Blue Mondays initiative adds a layer of weekly excitement. Participation is straightforward for eligible customers, requiring only app download and registration. However, all users must carefully note the specific terms, validity periods, and eligibility criteria for each offer to successfully claim their rewards.