The provided source material details a specific promotional campaign by the retailer Power Mac Center for the pre-order and launch of the Apple iPhone 17 series and iPhone Air. The information is derived from articles published in 2025 and focuses on the Filipino market. The sources describe a range of offers, including free devices, accessory bundles, trade-in discounts, and raffle prizes, which are structured around in-store and online pre-order mechanics. The campaign includes a midnight launch event with tiered freebies for early customers.
Pre-Order Mechanics and Official Offers
The official pre-order period for the iPhone 17 series and iPhone Air at Power Mac Center began on October 9, 2025. Customers could place pre-orders through two primary channels: in-store by visiting any of the 150+ Power Mac Center or The Loop stores nationwide during mall hours, or online via the official Web Store, The Loop by Power Mac Center on Shopee, or the SM Malls Online app. The offers available differed depending on the pre-order method.
For in-store pre-orders, the following benefits were available: * Up to P57,000 off when trading in an iPhone 16 Pro Max. * Up to 50% off on select iPhone cases and screen protectors. * Up to 30% off on select Apple and premium accessories. * Three lucky raffle winners would each receive 30,000 Wyndham Rewards points, providing the chance to enjoy a stay at any Wyndham Hotels and Resorts property. * Three raffle winners would receive Lojel Travel Bags.
For online pre-orders, the benefits were: * A P2,000 discount eVoucher for accessories, with the code sent via email or in-app chat after the successful delivery of the order. * Free shipping nationwide. * The option to enjoy up to 6 months of SPayLater exclusively at The Loop on Shopee.
A universal offer for customers pre-ordering an iPhone Air or iPhone 17 series device from October 9 to 16, 2025, was a set of freebies. The value of these freebies varied by channel: customers pre-ordering from Power Mac Center or The Loop stores would receive freebies worth P8,000, while those pre-ordering from the Power Mac Center Web Store or The Loop on Shopee would receive freebies worth P6,000.
Furthermore, from October 9 to November 2, 2025, customers presenting their Club Wyndham Asia digital membership card could enjoy 10% off AirPods and up to 10% off on select premium accessories.
The brand partners for the campaign included Belkin, Before Anything Else, Mophie, and ZAGG. Major sponsors were PanzerGlass and CARE by PanzerGlass, with minor sponsors being ADAM elements, Cygnett, QDOS, LAUT, RhinoShield, and Anker. Customers were advised to present or use their 1 Infinite membership to secure loyalty points, which requires downloading the 1 Infinite app and creating an account or logging in with a registered email address.
Midnight Launch Events and Tiered Freebies
In addition to the pre-order period, Power Mac Center organised midnight launch events on October 16-17, 2025, at specific store locations. These events offered highly limited, tiered freebies for the first customers in line.
The events were held at: * Greenbelt 3 * SM Mall of Asia * SM Lanang
The freebies for the first customers in line were particularly generous: * At Greenbelt 3, the first 40 customers in line would receive a free iPhone 16e (128GB, worth P39,990) or an Apple Watch Ultra 2 (worth P54,990). * At SM Mall of Asia, the first 30 customers would receive the same choice of free iPhone 16e or Apple Watch Ultra 2. * At all midnight launch events, everyone in line by 11:59 PM would receive free accessories worth P30,000 and other perks.
Following the midnight launch, over 40 Power Mac Center and The Loop stores opened on October 17 at 12:01 AM. Customers at these locations would receive free accessories worth P4,000 and could avail themselves of other ongoing offers.
Additional Promotional Activities
The campaign also included a "Play and Win Promo," which gave participants a chance to win a PHP 5,000 discount or a freebie worth up to PHP 3,299. Furthermore, customers could get up to PHP 9,000 off on all Apple products and were offered up to 24-month FlexiPayZero installments.
Conclusion
The promotional campaign by Power Mac Center for the iPhone 17 series launch was a multi-faceted event combining pre-order incentives, a high-profile midnight launch, and ongoing discounts. The offers were distinctly segmented between in-store and online pre-orders, with in-store purchases offering trade-in discounts and raffle entries, while online purchases provided shipping benefits and eVouchers. The midnight launch events featured tiered freebies, with the most valuable items—a free iPhone 16e or Apple Watch Ultra 2—reserved for the very first customers in line at specific flagship locations. All promotional activities were time-bound, primarily occurring between October 9 and November 2, 2025. The campaign was supported by a range of brand partners and sponsors, adding value through accessory discounts and membership perks.