O2 Priority is a loyalty programme that provides exclusive rewards, offers, and experiences for O2 mobile customers and Virgin Media broadband customers. The programme is designed to give members access to a variety of perks, including discounts, prize draws, early access to event tickets, and free products. Rewards are updated monthly and can be accessed through the O2 Priority app, which is the primary method for accessing all benefits following a change in August 2025. The programme is free to use for eligible customers, though data usage outside of an allotted allowance or Wi-Fi may incur charges.
Understanding the O2 Priority Programme
The O2 Priority programme is available to all O2 mobile customers and Virgin Media broadband customers. It is an award-winning reward programme that gives members access to exclusive rewards, prizes, and experiences, enabling them to save on things they love every week. The rewards are updated every month and include a range of benefits such as money off subscriptions, discounts on travel, food and drink deals, and prize draws.
One of the key features of O2 Priority is early access to thousands of gigs and events across the UK. This includes access up to 48 hours before the general sale of huge events. O2 has confirmed that customers will continue to be able to access O2 Priority pre-sale tickets on Ticketmaster. To access these pre-sale tickets, customers need to be logged into their O2 Priority account and will be redirected to the Ticketmaster website to complete their ticket purchase. The process involves clicking on the desired link in the O2 Priority app, which takes the user to Ticketmaster to book and pay for tickets.
In August 2025, O2 made a significant change to how customers access the Priority service. The company removed the Priority section from its website to make the O2 Priority app the primary way to access exclusive benefits and deals. This change, which took effect from Monday, 11 August 2025, aimed to improve the user experience by consolidating access to Priority in one place. From that date, O2 customers could no longer access Priority through the O2 website and had to download and use the app instead. The O2 Priority App is free to download from the app store or by texting ‘PRIORITY’ to 2020.
How to Access and Use O2 Priority
To access O2 Priority, customers must first download the O2 Priority app. The app is available for free from the app store or by texting ‘PRIORITY’ to 2020. Once downloaded, users need to register or sign in with their My Virgin Media details if they are a Virgin Media broadband customer, or their O2 mobile account details. Internet access is required to use the app and access offers.
Using Priority within a customer’s allotted data allowance or on a Wi-Fi network is free. However, any use of Priority outside of this will incur data charges in line with the standard network rate. The programme provides exclusive offers, prizes, content, and freebies from leading high street and online brands. All of these perks are redeemable either in-store or online by presenting the unique code shown on the app. Prize draws are easy to enter, with a simple tap on the entry button.
The programme has tailored offers and prize draws for customers anywhere in the UK, as long as they have phone reception or Wi-Fi. However, due to high demand and the speed of uptake on certain offers, there cannot always be enough codes to go around. Specific offers may operate on a first-come, first-served basis and are subject to availability.
Types of Freebies and Offers Available
O2 Priority offers a diverse range of freebies and promotional offers across various categories. These include free eBooks, prize draws for travel vouchers, bill credits, discounts on beauty treatments, and free trials of digital services. The specific offers available change monthly, so members are encouraged to check the app regularly.
Free eBooks
One of the ongoing freebies available to O2 Priority members is a free eBook from Penguin Random House. Members can choose a free eBook from a selection of four brilliant titles. Available authors include Emma Törzs, Jo Teeuwisse, Claire Douglas, and Pip Williams, offering a range of genres and styles such as gripping fiction, warm storytelling, and compelling narrative. To claim this offer, members need to open the O2 Priority app, head to the eBook offer, select their favourite from the available titles, and download it straight to their device. This offer is available while the selection lasts.
Prize Draws and Major Rewards
O2 Priority runs regular prize draws and giveaways. A notable initiative is Blue Mondays, where Priority members can participate to win significant rewards. Every month, new rewards are added to Blue Mondays. For example, in January, Priority members had the chance to win a £4,000 lastminute.com voucher to cover travel and accommodation. To take part, all Priority members needed to do was open the Priority app every Monday, tap to play, and discover their reward.
Another major prize in Blue Mondays was the opportunity for members to have their O2 mobile or Virgin Media broadband bill credited for up to a year. The account credit or discount is limited to up to £2,000. For customers with less than 12 months remaining on their Eligible Contract, the account credit or discount will be applied only for the remaining months of their Eligible Contract. This prize is available to Priority members, and the winner will have their account credited.
Discounts and Free Trials
O2 Priority also offers discounts on various services and products. For instance, members can enjoy 25% off hair, beauty, and wellness treatments with Treatwell. This discount is available through the Priority app.
In addition to discounts, members can access free trials of digital services. A specific offer mentioned is 3 months of FREE Super Duolingo, a language learning app. This offer was part of the Blue Mondays initiative in January.
Food and Drink Offers
O2 Priority frequently includes offers from food and drink brands. For example, in September, Priority members could grab a reward worth £79.99 plus free sweet treats and holiday vouchers. A specific offer from Greggs entitled members to enjoy a single sweet product from a selection of doughnuts and muffins. The included products were Caramel Custard Doughnut, Glazed Ring Doughnut, Jam Doughnut, Pink Jammie Doughnut, Sugar Strand Doughnut, Triple Chocolate Doughnut, all Seasonal/Rotational Doughnuts, Triple Chocolate Muffin, and all Seasonal/Rotational Muffins. New products launching included the Toffee Fudge Muffin and Pumpkin Spice Doughnut on 5 September 2025.
At least 24,000 sweet product codes were released every Monday until 29 September 2025 at 11.59pm. Only one code per Priority member, per Monday, was allowed. Codes were valid until 6 October 2025 at 11.59pm and were valid for take-away only. The reward could not be exchanged, refunded, transferred, or used in conjunction with any other offer.
Eligibility and Terms
The O2 Priority programme is exclusively for O2 customers and Virgin Media broadband customers. Participants must be 18 years or older. Internet access and registration are required to access offers. All offers are subject to eligibility criteria and availability, and specific terms apply. For full terms and conditions, users are directed to the Priority app or to o2.co.uk/terms.
To claim or enter any offer, users must download the Priority app and register or sign in with their My Virgin Media details (for Virgin Media customers) or their O2 account details. The programme is available to customers anywhere in the UK, provided they have phone reception or Wi-Fi.
It is important to note that some offers may have limited availability and operate on a first-come, first-served basis. Due to high demand, there cannot always be enough codes to go around for every member. Therefore, members are advised to act quickly when new offers are released.
Conclusion
O2 Priority is a comprehensive loyalty programme offering a wide array of exclusive freebies, discounts, and experiences to O2 mobile and Virgin Media broadband customers. The programme has evolved to be app-centric, requiring members to use the O2 Priority app to access all benefits following the removal of the website section in August 2025. Key offerings include free eBooks from Penguin Random House, significant prize draws for bill credits and travel vouchers, discounts on services like Treatwell, free trials such as Super Duolingo, and regular food and drink offers from brands like Greggs. Eligibility is restricted to O2 and Virgin Media customers aged 18 and over, and all offers are subject to availability and specific terms. Members should regularly check the app to discover new monthly rewards and act promptly to claim time-limited offers.