O2 Priority is a loyalty programme that provides subscribers with access to freebies, discounts, and exclusive event tickets. The service is primarily available to O2 mobile customers and Virgin Media broadband, TV, or landline customers. While the core benefit is reserved for these specific customer groups, there are documented methods for non-O2 customers to gain temporary access. The programme features a range of offers, including weekly "Blue Monday" prize drops, discounts on cinema tickets, and prize draws for unique experiences.
What is O2 Priority?
O2 Priority is a free loyalty service and mobile application designed to reward customers of O2 and Virgin Media. The programme offers exclusive rewards, daily treats, prize draws, and perks, including Priority Tickets for gigs and events across the UK. It is available at no extra cost, though users must have a data connection or Wi-Fi to access the app or website, and data usage will count against their mobile data allowance unless connected to Wi-Fi.
The service is available to all O2 mobile and Virgin Media broadband, TV, or landline customers aged 16 or over. Virgin Mobile customers are specifically excluded from the offer. To use Priority, customers need to download the app from the App Store or Google Play store and sign in with their account details. For Virgin Media customers, the sign-up process requires using the email address associated with the Virgin Media account, which then links to the user’s phone number.
Eligibility and Access Methods
For O2 and Virgin Media Customers
Eligible customers can access the full suite of offers by downloading the O2 Priority app and signing in with their O2 mobile number or Virgin Media email address. The app automatically detects the device type and provides the best access method.
For Non-O2 Customers
For individuals not on an O2 mobile contract, there is a documented method to gain temporary access to the O2 Priority app. This involves purchasing a Pay As You Go (PAYG) SIM card from O2 and performing a top-up. The specific requirements and duration of access are not detailed in the provided source material. It is noted that this method allows access to the app's freebies and deals without committing to a long-term O2 contract.
Alternative Loyalty Programmes
Other mobile networks offer similar loyalty schemes. Vodafone’s VeryMe provides discounts and freebies from brands like Vue, Chili, Tesco, and Costa. Non-Vodafone customers can also gain temporary access to VeryMe, though the access period is limited to six weeks following a £10 top-up. Three+ is another alternative, though it is described as primarily offering discounts rather than freebies.
Types of Offers and Freebies
The O2 Priority programme features a variety of rotating offers and freebies. The source material mentions several types of rewards that have been available historically and are indicative of the programme's scope.
Weekly "Blue Monday" Promotions
A key feature of the programme is the "Blue Monday" promotion, which occurs every Monday. These events involve thousands of exclusive prize drops, limited-time rewards, and experiences that are not available elsewhere.
Cinema and Entertainment Offers
Offers have included discounted cinema tickets. For example, a past offer provided a free weekly Odeon ticket, though this specific promotion has now ended. Current cinema-related offers include a deal with Vue Cinema, providing two tickets for £9. This offer also includes a 20% off food and drink e-code, valid for a single use on the same day as the film showing.
Prize Draws and Experiences
The programme regularly hosts prize draws for unique experiences. Examples of past wins include: - A trip to join the England Rugby Men’s team in Australia, featuring training sessions and match attendance. - VIP tickets to the premiere of "Emily in Paris Part 2" in Rome. - VIP tickets and a meet-and-greet with the artist Raye.
To enter prize draws, users must click to enter within the Priority app. Winners are contacted by email or phone and must confirm their win within 48 hours to claim the prize.
Other Freebies and Discounts
Historical freebies have included items such as Caffe Nero drinks and Christmas cards from WH Smith. The programme also provides access to discounts on subscription services like Disney+ and Amazon Prime, though these are typically offered as part of new O2 mobile contracts rather than as standalone freebies for existing customers.
How to Use O2 Priority Offers
- Download the App: Obtain the O2 Priority app from the App Store or Google Play store.
- Sign In: Log in using your O2 mobile number or Virgin Media email address.
- Browse Offers: Navigate the app to view current rewards, prize draws, and ticket presales.
- Claim Rewards: For offers like cinema tickets, users typically receive a code to redeem at the venue. For prize draws, clicking to enter is sufficient.
- Troubleshooting: If a reward code is not working, the first step is to contact the merchant or partner directly using the details provided in the voucher's small print. For issues with ticket bookings or viewing tickets in the app, users should contact the ticket provider. If map location within the app is incorrect, ensure GPS is enabled and wait for the device to update the location.
Important Considerations
- Availability: Due to high demand, offers are often available on a first-come, first-served basis and are subject to availability. Specific eligibility rules may apply to individual offers.
- Data Usage: Using the Priority service will consume data from your mobile allowance unless you are connected to a Wi-Fi network. Using it outside your data allowance will incur standard network data charges.
- Offer Evolution: The types of freebies and discounts available change over time. For instance, the free weekly Odeon ticket was a popular offer that eventually ended. Users should check the app regularly for the latest promotions.
- Value Assessment: The value of the programme depends on whether the available offers are of interest to the user. For some, the hassle of accessing the app via alternative methods may not be worthwhile if the offers do not align with their preferences.
Conclusion
O2 Priority is a substantial loyalty programme offering tangible benefits to O2 mobile and Virgin Media customers. While the most straightforward access is reserved for these customer groups, alternative pathways exist for others to experience the service temporarily. The programme’s value is derived from its rotating selection of freebies, discounted entertainment, and high-value prize draws, particularly the weekly "Blue Monday" events and exclusive ticket presales. For UK consumers seeking to maximise value from their mobile or broadband services, or for those willing to explore temporary access methods, O2 Priority presents a notable opportunity for freebies and savings.