Snapchat, the popular social media platform, has expanded its offerings to include both a premium ad-free subscription for consumers and promotional advertising credits for businesses. These developments provide distinct opportunities for UK-based users and marketers. For consumers, the platform now offers a way to remove most advertisements from their personal experience. For businesses, particularly small and medium-sized enterprises, there are targeted incentives to begin advertising on the platform. This article details these two separate offerings based exclusively on the information provided in the source documents.
Snapchat+ Platinum: An Ad-Free Subscription for Consumers
Snapchat has introduced a new tier within its premium subscription service, Snapchat+, called the Platinum Monthly Plan. This plan is specifically designed to offer an ad-free experience within the application. According to the documentation, the Platinum plan allows subscribers to "enjoy Snapchat+ with no Sponsored Snaps, and no Story or Lens ads." However, it is important to note that users may still encounter advertisements in other areas, such as sponsored places and within responses from My AI, Snapchat's artificial intelligence chatbot.
The Platinum plan represents a significant price increase over the standard Snapchat+ subscription. While the standard Snapchat+ plan is priced at $3.99 per month, the Platinum plan costs $15.99 per month. This positions it as one of the more expensive social media subscription models available, particularly when compared to other platforms. For context, Meta's ad-free subscription for Facebook and Instagram in Europe is priced at €9.99 per month, and YouTube Premium costs $13.99 per month for ad-free video streaming.
To subscribe to the Platinum Monthly Plan, users must navigate to their Profile within the Snapchat app, tap on the Snapchat+ banner, and select the Platinum option. A restart of the app may be required for the ad-free features to become active. The service also includes the standard benefits of Snapchat+, such as exclusive badges, custom app icons, data insights on Story re-watches, early access to new features, and additional Story customisation options.
The introduction of this tiered subscription model follows a broader industry trend where social media platforms are exploring revenue streams beyond traditional advertising. The success of Snapchat+ and its Platinum plan will depend on user perception of value, the continued addition of compelling features, and the overall user experience. Early reactions to the pricing have been mixed, with some users questioning the cost while others may find value in a cleaner, less intrusive experience.
Advertising Credit Offers for New Business Advertisers
For businesses and founders looking to tap into Snapchat's audience, the platform and its partners offer promotional advertising credits. These offers are designed to incentivise new advertisers to test the platform with a reduced financial risk. The documentation highlights that these promotions are exclusively for new advertisers who create a Snapchat Ads account.
One specific offer, available through partners like StartCamp and FounderPass, provides a sign-up incentive of $375 in free ad credit when a business spends $350. Another tiered offer allows new advertisers to choose between two deals: a "Starter Deal" where spending $50 yields $75 in free credit (for a total budget of $125), or a "Growth Deal" where spending $350 yields $375 in free credit (for a total budget of $725). These promotions are designed to help businesses test how well their brand performs with Snapchat's audience, which is described as being particularly engaged with short, visual content and comprising a significant portion of Gen Z and Millennials.
The process to claim these credits involves creating a Snapchat business account. The steps are outlined as follows: 1. Set up a personal Snapchat account. 2. Create a business account in Snapchat's self-serve advertising tool, Ads Manager, by clicking on an option like 'Create an ad'. 3. The free ad credit will be automatically applied to the account. 4. Build and launch a first Snapchat Ads campaign.
There are specific eligibility rules and limitations associated with these offers. They must be used within a specific timeframe—usually 14 to 30 days from account creation—and are valid for one business account only. The offers are non-transferrable and subject to additional terms and conditions. Businesses are advised to monitor their campaign performance and can set their own daily and lifetime budgets, with the option to pause or turn off ads at any time.
Conclusion
In summary, Snapchat provides two distinct value propositions for UK consumers and businesses. For consumers seeking an uninterrupted experience, the Snapchat+ Platinum Monthly Plan offers a way to remove most in-app advertisements for a monthly fee of $15.99, though some sponsored content remains visible. For businesses, particularly new advertisers, there are structured promotional offers providing substantial free ad credits (e.g., $375) upon meeting a minimum spend (e.g., $350). These offers are designed to lower the barrier to entry for testing Snapchat's advertising platform, which targets a young, highly engaged audience. Both offerings require users to create an account and follow specific sign-up procedures to access the benefits.
Sources
- Snapchat Introduces Ad-Free Subscription with Platinum Monthly Plan for Snapchat+
- Snapchat Ads Coupon 2026: Claim $375 Free Ad Credits
- FounderPass - Snapchat Partner Offer
- Social Media Today - Snapchat Plus Ad-Free Subscription
- Ignis Agency - Snapchat Ad-Free Snapping and Exclusive Perks
- Snapchat for Business - Get Snapchat Advertising Credits