Domino's Pizza UK & Ireland Limited, a major pizza delivery chain, occasionally runs promotional programmes offering free pizza to customers. These promotions are typically structured as limited-time offers, often linked to partnerships, brand integrations, or customer loyalty schemes. Based on the provided source material, two distinct free pizza programmes have been documented: a partnership with Uber Eats and the "Emergency Pizza" programme. This article details the mechanics, eligibility, and redemption processes for these offers, focusing on information available from official announcements and news reports.
The Domino's and Uber Eats Partnership Offer
In May 2024, Domino's and Uber Eats announced a partnership to give away $10 million worth of free pizza to customers in the United States who order through the Uber Eats platform. The offer was available to customers placing an order on Uber Eats and meeting the store's delivery minimum. Upon meeting this minimum, a free medium, two-topping pizza was automatically added to the cart, with its price deducted.
The offer was valid for orders placed via the Uber Eats app. Customers could select from hand-tossed, crunchy thin, or New York style crusts. The handmade pan and gluten-free crusts were excluded from the promotion. The offer was limited to one free pizza per week for each customer. The promotion period was stated to run until August 11, 2024, or until the allocated free pizzas were fully distributed, whichever occurred first. The partnership was promoted in the United States, with no specific mention of availability in the United Kingdom in the provided source data.
The Domino's Emergency Pizza Programme
Domino's launched its "Emergency Pizza" programme in 2023 and relaunched it for a second year in October 2024. This programme is designed to provide customers with a free pizza for unexpected situations. The programme is available to customers who place a qualifying online order.
Eligibility and Redemption Process
To earn an Emergency Pizza, a customer must place a qualifying online order for delivery or digital carryout with a minimum value of £7.99. The order must be placed through Domino's official website or digital platforms. Once the qualifying order is confirmed, the free pizza is automatically credited to the customer's Domino's Rewards account under the "My Deals & Rewards" section.
Customers must be members of the Domino's Rewards programme to receive the free pizza. Membership is free and can be signed up for via the Domino's website. The earned Emergency Pizza must be redeemed within 30 days of being added to the rewards account.
The Emergency Pizza programme is available for a specific period. According to the source material, the programme was active from October 2024 through January 19, 2025. The offer is a free medium, two-topping pizza. The source material does not specify any crust exclusions for this particular programme, though the standard menu options and availability would apply.
Programme Extensions and Brand Integrations
The Emergency Pizza programme has been extended through brand partnerships to increase its reach and engagement. Domino's has announced collaborations with Amazon's Twitch and the nail brand Olive & June.
- Gaming Integration with Amazon and Twitch: Domino's has partnered with Amazon and Twitch to integrate Emergency Pizza into a new Fortnite game called "The Glitch." This integration features a Domino's-branded player map where participants can compete by capturing and maintaining control of a Domino's storefront within the game environment.
- Nail Art Collaboration with Olive & June: Domino's has collaborated with Olive & June to create a set of press-on nails themed around pizza. The collection includes three designs: "I Heart Pizza French," "Secret Sauce Velvet," and "Extra Cheese Please." The "Extra Cheese Please" set comes with pizza topping nail stickers. This collaboration is a brand integration rather than a direct method for claiming a free pizza, but it is part of the broader promotional campaign for the Emergency Pizza programme.
General Terms and Conditions
While specific terms for each offer are outlined in the individual announcements, some general principles can be inferred. Offers are typically limited to one per customer, per household, or per account. They are often non-transferable and cannot be combined with other promotions unless stated. The availability of specific menu items, crusts, or toppings may be subject to change or exclusion as per the offer's terms. For the most accurate and current terms, customers are directed to the official Domino's website, such as the dedicated page for the Emergency Pizza programme.
Conclusion
Domino's has employed two primary methods to distribute free pizza to customers: a time-limited partnership with Uber Eats for US customers and a recurring customer loyalty programme called Emergency Pizza available in the UK and other markets. The Emergency Pizza programme is accessible through Domino's Rewards and requires a qualifying purchase. The programme is supported by brand integrations with gaming and lifestyle companies to enhance its promotional reach. Customers interested in such offers should monitor Domino's official communications and reward account notifications for future opportunities.